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Here’s an easy New Year’s resolution – change your web browser. All new PC computers with Windows come pre-loaded with Internet Explorer, and as a result, over 50% of US desktop users browse the internet through it. But Internet Explorer is really a miserable experience all around. Its slow, bloated, and drives web designers and [...]
Read More →A noted insurance industry consultant considered the marketing and advertising challenges that the mega direct writers (Geico, Progressive, Esurance, etc) pose to independent insurance agencies, dubbing it the “Geico Effect”. In 2008, the big boys took credit for nearly 70% of all personal lines (auto, property) written. A lot of this new business owes to [...]
Read More →Flash is a multimedia platform developers use to add animation and interactivity to websites and other digital media. You are probably familiar with Youtube, which makes extensive use of Flash video and requires that your internet browser have the latest version of Adobe’s Flash Player. Flash can be a powerful tool for enhancing presentations. Too [...]
Read More →Coke opened up a can of trouble when they decided to deck out their flagship product in white instead of red this holiday season. Under the auspices of promoting conservation, Coca-Cola is now available in a predominantly white aluminum can, the first time ever that the soda has been packaged in anything but predominantly red. [...]
Read More →Your email address makes a statement about both you and your business. If your website or business card sports an email address like “fschwartz@aol.com” or “billswidgetco@yahoo.com”, it says the following things: I don’t know how to use the internet. I likely won’t respond to emails sent to me because I didn’t bother to set up [...]
Read More →Phone directory advertising used to be the sure-fire way to make the phone ring. The Yellow Pages was the starting point for any consumer interested in a specific good or service. It was a search engine before the internet. Your ad hit consumers searching for your product directly. But for most businesses, it no longer [...]
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