Finding The Right SEO For Your Business #1

by Travis

I read an interesting article the other day about SEO providers and their customers. It talks about 6 ways that you can tell if your SEO provider, to put it nicely, might not be the best for you. I’m going to explore each of these “signs” over a few blog posts. Most business owners have [...]

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The Williamsburg Pottery Chooses The Idea Center

by Travis

The Williamsburg Pottery has chosen The Idea Center  to develop a new website to follow up their grand re-opening last month! We are extremely honored to be a part of the next chapter of this Virginia landmark business. The Idea Center is excited to deliver The Williamsburg Pottery with a website that reflects their beautiful [...]

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Our Newest Feature: The Client Center

May 14, 2012 by Travis

The Idea Center is proud to announce our new feature the Client Center, this interactive dashboard allows clients to monitor just about every aspect of their online advertising campaigns. This tool is incredibly helpful and convenient for businesses interested in exploring new media but want to be able to SEE results.  This new tool is [...]

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Website Design Richmond, VA

March 8, 2012 by admin

The Idea Center has been designing and building websites since 1995. We are located in Richmond, Virginia, we offer affordable advertising to the small business community but we also serve national and international clients as well. Search Engine Optimization and Marketing are also strengths of ours. If you are not using your website to generate [...]

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New Year, New Browser

January 3, 2012 by Travis

Here’s an easy New Year’s resolution – change your web browser. All new PC computers with Windows come pre-loaded with Internet Explorer, and as a result, over 50% of US desktop users browse the internet through it. But Internet Explorer is really a miserable experience all around. Its slow, bloated, and drives web designers and [...]

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Big Business Doesn’t Always Trump Local Business

December 29, 2011 by Travis

A noted insurance industry consultant  considered the marketing and advertising challenges that the mega direct writers (Geico, Progressive, Esurance, etc) pose to independent insurance agencies, dubbing it the “Geico Effect”. In 2008, the big boys took credit for nearly 70% of all personal lines (auto, property) written. A lot of this new business owes to [...]

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When Is The Time Right For Website Redesign?

December 15, 2011 by Travis

Smashing Magazine lists 5 indications its time to redesign your business website. Slipping metrics – site visits, sales (if e-commerce) and visitor interaction decreasing could be indicative that interest in the site has “worn off”. Properly monitoring your website analytics should give you a heads up of what visitors are interacting with and what they aren’t. [...]

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Big Business Twitter Strategies for Small Business

December 12, 2011 by Travis

Wall Street Journal has a piece on the different Twitter strategies employed by Southwest Airlines, Whole Foods and Best Buy. Southwest cross-trains communications and customer-relations personnel, Whole Foods entrusts their account with a single person 24-7, and Best Buy leans on 3,000+ employees to tweet corporate news, deals on products and answer customer service and help [...]

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Richmond Business Web Marketing Postmortem

December 8, 2011 by Travis

Richmond BizSense reported today that a Shockoe Bottom restaurant and night spot shut its doors this week, citing the economy. I can’t say with any authority whether that is or isn’t the case having never been there myself, but I figured I’d take a look at their web presence to see what they were doing [...]

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Minimizing Flash

December 5, 2011 by Travis

Flash is a multimedia platform developers use to add animation and interactivity to websites and other digital media. You are probably familiar with Youtube, which makes extensive use of Flash video and requires that your internet browser have the latest version of Adobe’s Flash Player. Flash can be a powerful tool for enhancing presentations. Too [...]

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