You Tube is the second most used search engine in the world. “Second to who?” you may ask. Second to Google of course, who coincidentally owns You Tube. I knew I was on to something when I was watching America’s Got Talent (yes, I admit it) and they were promoting their You Tube Channel http://www.youtube.com/agt

I knew video search results were catching on like wildfire, but I hadn’t really thought about companies having their own marketing channel. It makes total sense, would you rather read a TV channel or watch one? Why should the internet be any different? The really exciting thing to think about is all of the millions of new channels that are going to be created on the internet and, from an advertising perspective, how targeted advertising on these channels will be. A custom You Tube Channel will allow you to create an online resource where your clients and prospects can check out your latest content (that you either create yourself or grab from other You Tube Channels and put on your channel). Of course there are a lot of other video sites out there (I love Hulu!), but You Tube is definitely the Google of the online video world.

The other major benefit of being on You Tube is the search engine optimization you get from having a You Tube Channel. You can meta-tag your channel as well as all of the content that you post to your channel. If you don’t have a You Tube user name yet – grab one!! They are free and the good names are going fast!! You want your You Tube channel name to be youtube.com/yourcompanyname if it is available. If not, find the best name you can and call The Idea Center to help you develop your custom You Tube channel. Our number is 804.264.3067, or you can visit our web site www.theideacenter.com . Our You Tube channel name is YouTube.com/TheIdeaCenterTV . We also just launched a channel for Norton Yachts YouTube.com/NortonYachts. You Tube, I Tube, we all Tube for You Tube!!