Services

Research

It’s true what they say – knowledge is power – especially when it comes to advertising and marketing your products and services. If you want more than just a promotion – you want a true marketing plan, then you need to understand your audience as best you can so that the message you put out there is meaningful. We conduct research for our clients by interviewing them and their clients to understand how to position them. We also attend trade shows with and for them, and spend time shooting pictures and videos of them working in the field and ask questions and take notes while we’re there. Our mission is to understand our clients’ businesses well enough to be able to sell their products and services ourselves.

Consulting

Are you spending your advertising and marketing budget efficiently? We at The Idea Center truly care about your success. So much so, that we want the lead opportunities that we generate for you to be as cost efficient as possible for the results you are getting. And we want you to make the most of every opportunity that you get. We’ll look at how your leads that come in are being handled, and work with you to put together a plan that makes sense and that we can measure the results of. Using unique tracking telephone numbers on your different marketing tools (phone book, TV, web site, etc) and installing analytics on your web site, we can start seeing where leads are actually coming from and eliminate what’s not working.

Copy Writing

There’s an old saying in advertising – a good writer writes for himself, a great writer writes for his client, but the best writer writes for the reader. Taking what we learn from our research process, we’ll write copy that resonates with your target audience and compels them to contact you. We’ve written copy for web sites, brochures, catalogs, TV and radio scripts, sales training literature, articles ads among other things. We believe that great copy is equally as important as great design.

Design

There is almost no limit to what The Idea Center can design for you. We’ve designed web sites, brochures and catalogs, logos and stationery, trade show booths and presentations, truck wraps and signage, direct mail pieces – you name it, more than likely we’ve designed it. It is really hard to find designers that actually care about making your company successful, but we do. A lot of times our designers will actually go out into the field to see what our clients do for themselves so that they understand it, which makes the design much more meaningful than just looking good.

Photography

The Idea Center offers professional, in-house photography services. We can also research to find stock images that work best for your campaign. This helps us get the high quality images we need to make your web site and other marketing materials look as professional as possible. You can have great design and copy, but if your photos aren’t good you will not make the impact you’re hoping for.

Video

The next big boom on the web is going to be video integrated into web sites. When we were kids, there were three channels, then cable came along and there were hundreds, now there are thousands. The internet now makes that millions of channels. People prefer to watch video over reading. The Idea Center can produce videos for your web site and to post on customized social networking sites. We can also create video presentations, TV commercials, infomercials – whatever video needs you have, we can help.