Marketing With A MissionEvery organization has a mission. Whether it’s generating more business from existing customers, bringing in new lead opportunities, creating brand awareness, seeking funding for your non-profit, or carving out a new business niche, The Idea Center is here to help. We learn who you are, what you do and how you do it so that we understand how best to help you accomplish your mission. We are a full-service advertising agency based in Richmond, Virginia, serving local, national and international clients. We specialize in: branding, website design, search engine optimization and marketing, digital marketing, brand-consistent social media, video production, photography, TV, radio and print.
Ideas @ Work
“Working with The Idea Center to redesign our company’s website has been a very rewarding experience. I am very thankful my colleagues and I chose The Idea Center, and I would absolutely recommend them to other companies considering website redesign and photography.” -Steel AmericaRead More
Whether you’re searching for a quaint bistro downtown, a good movie to watch on Netflix, or deciding where to spend your next vacation nothing is more helpful in making your decision than a consumer review right? With this in mind The Idea Center figured what better way to advocate for the level of passion and […]Read More
The Idea Center & Virginia Eye Institute have collaborated to provide patients with an unique opportunity to meet their doctors virtually. We began contemplating the standard medical CV–that you can expect to find on 9-out-of-10 healthcare websites–and concluded that the best way to improve the user experience would be to introduce potential patients to VEI’s amazing staff […]Read More
Earlier this year international equipment manufacturer AMF Bakery Systems partnered with The Idea Center in an effort to improve the 100-year-old brands digital relevance, highlight their innovative culture, and reinforce their mission of “Feeding families around the world”. At The Idea Center we believe in Marketing with a Mission, our goal is to learn each and every clients business well enough […]Read More
Here are some of the latest Flipboard articles that grabbed our attention: This AdWeek article discusses the trend of programmatic advertising in marketing, per the “State of Performance Marketing” report from AdRoll. Programmatic advertising is algorithm-based, reactive targeting of “ad units to specific audiences.” The possibilities for leveraging the technological/informational advantage of programmatic advertising are […]Read More
Mobile Phone Advertising is exploding for good reasons. You can now geographically and demographically target and reach your audience on their phones, which should mean a lot to retailers. If you know where your audience is coming from and what their interests are, you can create a very customized mobile advertising campaign that encourages phone […]Read More