Earlier this year international equipment manufacturer AMF Bakery Systems partnered with The Idea Center in an effort to improve the 100-year-old brands digital relevance, highlight their innovative culture, and reinforce their mission of “Feeding families around the world”.
At The Idea Center we believe in Marketing with a Mission, our goal is to learn each and every clients business well enough that we could sell it ourselves and what better way to learn than by heading to the plant and getting to know the people who make it happen every day. We got to work interviewing the AMF team at their Richmond, Virginia location speaking with everyone from CEO Ken Newsome down to the equipment operators and production specialist. The interviews were filmed and comprised into the corporate video below, we can’t say enough how excited we were to see how the true spirit of the AMF team came out in this project and look forward to seeing how the video communicates the brands passion and values to potential clients.
Next we got the ball rolling with a full-on website redesign, improving functionality and incorporating modern web design standards adding much needed aesthetic value. The new website features a mobile friendly responsive design ensuring optimal screen displays on all devices. Images of the new and old website are featured below for reference.