The Idea Center Blog - Marketing with a Mission

Flipboard Roundup March 3/13-3/17

Here are some of the latest Flipboard articles that grabbed our attention: This AdWeek article discusses the trend of programmatic advertising in marketing, per the “State of Performance Marketing” report from AdRoll. Programmatic advertising is algorithm-based, reactive targeting of “ad units to specific audiences.”  The possibilities for leveraging the technological/informational advantage of programmatic advertising are […]

Steel America

“Working with The Idea Center to redesign our company’s website has been a very rewarding experience. I am very thankful my colleagues and I chose The Idea Center, and I would absolutely recommend them to other companies considering website redesign and photography.” -Steel America

Mobile Advertising Reaches Your Ideal Audience

Mobile Phone Advertising is exploding for good reasons. You can now geographically and demographically target and reach your audience on their phones, which should mean a lot to retailers. If you know where your audience is coming from and what their interests are, you can create a very customized mobile advertising campaign that encourages phone […]

Giving Tuesday: Helping Nonprofits Prepare

Getting Ready for Giving Tuesday + End of Year Fundraising If you read our last blog post, the Idea Center Team believes that we should give back. What better time to leverage the power of the web to make a difference than during Giving Tuesday?   Giving Tuesday is a one-day international movement on Tuesday, November 29, 2016. Charities, […]

We Grow So We Can Give

The Idea Center Creative Director Barry Martin and Account Manager Kyle Milwit recently took a trip to Boston. They were headed to one of their favorite annual events: the Iconic Conference. The event connects entrepreneurs and leaders with fellow visionaries and provocateurs to help ignite new ideas–a perfect place for the Idea Center to recharge. […]

Video Production

Viral Video Production for HCA Virginia

Whether you’re searching for a quaint bistro downtown, a good movie to watch on Netflix, or deciding where to spend your next vacation nothing is more helpful in making your decision than a consumer review right? With this in mind The Idea Center figured what better way to advocate for the level of passion and […]

Video Marketing Creates Big Impact for Medical Firms

Consumers today are empowered by the Internet in so many ways. Before making major purchase or even placing a lunch order, people turn to the web to find ratings, stories, and more information about the products and services they purchase. This is especially true for medical services.   “We have learned that consumers want to […]

Our Expanding Google Partnership

Opening the Doors to New Business with Google For 21 years this month, The Idea Center has been working to keep companies and nonprofits on the cutting edge. The Idea Center team isn’t looking to be trendy; not all new tools offer an increased return on investment for businesses. Google search engine optimization, however, has […]

Richmond Business Owners Workshop Sponsored by Google

You don’t want to miss out on the Richmond Business Owners Workshop that the Idea Center is hosting for free.  The event is being sponsored by Google and Richmond business owners can expect to learn how to grow their business online using Google Maps, Google Analytics, and Google Webmaster Tools.  Everyday people in Richmond are […]

Free Google Workshop on How to Grow Your Business Online in Richmond, VA

The Idea Center will be hosting a free workshop on how to grow your business online.  The workshop is sponsored by Google and is part of their campaign, Grow Your Business Online – Let’s Put Your City on the Map.  The idea is to help local businesses learn how to claim and manage their Google listing […]

Mobilegeddon Richmond Virginia

Mobilegeddon is upon us.  On April 21, Google’s new ranking system now favors websites that are built in a responsive format, meaning that they are mobile friendly.  Websites that are not mobile friendly can expect to drop in ranking, which will impact web traffic to those sites.  This could be the “end of days” for […]

Video Production for the Virginia Eye Institute

The Idea Center & Virginia Eye Institute have collaborated to provide patients with an unique opportunity to meet their doctors virtually. We began contemplating the standard medical CV–that you can expect to find on 9-out-of-10 healthcare websites–and concluded that the best way to improve the user experience would be to introduce potential patients to VEI’s amazing staff […]

New Website & Corporate Video for AMF Bakery Systems

Earlier this year international equipment manufacturer AMF Bakery Systems partnered with The Idea Center in an effort to improve the 100-year-old brands digital relevance, highlight their innovative culture, and reinforce their mission of “Feeding families around the world”. At The Idea Center we believe in Marketing with a Mission, our goal is to learn each and every clients business well enough […]

HCA Chippenham Hospital “Best Day of My Life” Video Goes Viral

The Idea Center has had a growing relationship HCA Virginia Hospitals and we enjoy being part of their mission to provide top quality health care with a smile.  We have shot video for several different locations in the Richmond area.  Over the summer, the Chippenham Hospital Pediatric Unit approached us asking for our help with […]

The Idea Center Shoots Video Shown at Architectural Conference in South Korea

On September 17th, The Idea Center was invited to shoot video for the Virginia Society chapter of The American Institute of Architects.  The chapter was celebrating their 100th anniversary and we were there to encapsulate this monumental moment.  While there, we had the pleasure of meeting Helene Combs Dreiling, President of the National AIA. A […]

Google Display Advertising

Google requires agencies like The Idea Center to renew our certifications to make sure we are staying up to date on all the cool things that Google has to offer and how those things will benefit our clients. Display Advertising on the Google search network is really exciting because it’s a way for local companies […]

5 Online Marketing Questions to Ask Yourself

1. What is your Market? Before you can start marketing successfully, you must first understand the kinds of people interested in what you are selling. Gender, age, and location are among the most important factors to consider how your marketing plan should proceed. It can be a great waste of money advertising to groups who […]


There are many experiences that PartnerMD members never have to worry about: the crowded practice lobby and endless wait for care; rushed, impersonal appointments; and the feeling of being treated like an anonymous face, and not a person. This is the driving philosophy behind PartnerMD.

Facebook as a Crutch

I’ve seen a lot of small businesses maintain a Facebook page in lieu of an actual website. Nothing wrong with having a Facebook page for your company, actually, there is a lot right about it. But having a Facebook page only, and not developing some sort of outside website presence because you think it’s too […]

Website Redesign & Branding for SLINGMAX

“The Idea Center listened to us and realized that our content was strong, we just needed a better online presentation and a responsive website to meet our mobile viewers’ needs. We are extremely happy with the outcome.”

Deep South

“We met Kyle and Barry from The Idea Center at PowerGen. We liked the fact that they have worked with other crane companies and have an understanding of our industry. And their creative and SEO work has been top-notch.”

Integrated Global

At IGS, we understand that not all environments are created equal. Every boiler, every vessel, every piece of critical equipment has its own characteristics, operating conditions and challenges. Our philosophy resonates with today’s world of varying fuels and imposed emission controls…

Comfort Zone Camp

Comfort Zone envisions a world where grieving children are not forgotten or left to grieve alone, and are supported by a wide community that understands and appreciates them.

The Idea Center Wins 2014 Hermes Creative Award

The Idea Center recently won a Gold award from the Association of Marketing and Communication Professionals (AMPC) for our website for Draper Aden Associates. The AMPC consists of many thousand marketing communication and advertising professionals, and awards their recipients based on a high standard of excellence to those whose work serves as a benchmark to […]

Top 5 Small Business Website Mistakes

A business’ website should be built with the customer in mind. You have to put yourself in their shoes and determine what your potential customers want to see. It is easy to fall into the trap of thinking…

The Idea Center Visits Palm Springs

Recently, Barry and Jeremy took a trip to Palm Springs, California to visit Integrated Global Services on the job at a biomass facility. The purpose of this transcontinental journey was simple enough; we were meant to shoot footage and photographs for the company’s website, with the goal of capturing the scope of their operations, their […]

Making Your Website Faster & More Search Engine Friendly

Page speed is an extremely important for many reasons. With web design, you always want your site to be beautiful and engaging. Sometimes those attributes come at the cost of losing page speed…if you don’t know what your doing. Luckily, we at The Idea Center, know exactly what to do.

Total Packaging Services Reaches Top Spot

The website we built for Total Packaging Services has officially hit the top spot on Google for packaging related searches. This means whenever someone is in search of a packaging company, Total Packaging Services is…

Communicator Award

It’s been awhile since we’ve had an award come through the office, not because we haven’t been putting out great work but we just haven’t had the time to submit to the myriads of contests and reviews that sometimes get in the way of the good design. The Communicator Awards is an international…

Is Buying Links A Good Idea For My Website?

While buying links sounds like an easy solution and the link seller seems to be giving you solid reassurance that his links will in fact boost your search engine rankings the answer is most likely – no. It’s easy to be fooled by the many people that claim that they can boost your search engine […]

Most Important Aspect of Local SEO

Most Important Aspect of Local SEO When businesses and retailers hear SEO a lot of times they don’t think that it can help them because they are only existing at the local level and don’t believe they need to waste time with Google. The power behind local SEO isn’t just in Google, the main idea […]

What are Web Analytics?

Web Analytics is the collection and analysis of internet data for purposes of understanding and optimizing web usage by providing information about the number of visitors and page views of a website. Web analytics not only measures web traffic but it can be used to assess and improve business and market research. Web analytics can […]

What is Google Remarketing?

Google Remarketing allows you to show ads to users who have already visited your website while browsing the Web. Here is a great video provided by Google that gives a great detailed explanation of the process

How Can My Business Use Twitter?

Businesses can use Twitter to engage and gather market intelligence and insights through interacting with their customer base. There is a high likelihood that there is a conversation occurring right now on Twitter about your industry or business. It’s important to be able to access and understand this intelligence and make it work for you. […]

What is a Vlog ?

A vlog or video blog is a form of blog but instead of using text it uses video to distribute it’s message, sometimes know as web television. Vlogs are very popular on YouTube. A Vlog will help tremendously in search engine optimization efforts,especially if your competition has little to no video content. All types of […]

What is a Podcast?

Podcasts are a type of digital media that consists of episodic series of audio radio, video, PDF, or ePub files that people can subscribe to and download through web syndication(RSS) or stream online through a computer, smart phone, or tablet. The word “podcast” is derived from the fusion of “broadcast” and “pod” from the success […]

What is a Blog?

A Blog is used for all sorts of purposes. The term “blog” itself is derived from the word “weblog”. There are many different types of reasons and methods people have to blog. Sometimes it’s for personal reasons and other times it is a part of a company’s content marketing campaign. Companies can use blogs to […]

What is Social Media?

Social media the umbrella term to describe the means of interactions between people where they create, share, and exchange ideas amongst themselves on virtual and online networks. These platforms develop and cultivate large online communities where people can get together and find those with like minded interests and interact with family. Some of the most […]

What is Paid Search?

Paid Search is a broad term used to describe multiple forms of Contextual advertising. Contextual Advertising is targeting advertisements that appear on websites or other media, an example would be content displayed in mobile browsers. These advertisements are selected based on the content displayed to the user and then served by automated systems like Google […]

What is Content Marketing?

Content marketing is a term that encompasses all marketing formats involving the creation and sharing of information in order to engage clearly defined potential consumer bases. The object of content marketing is to drive sales and profits with increases customer action. Content Marketing works by providing valuable information or some form of entertainment that isn’t […]

What is Search Engine Marketing?

Search Engine Marketing is the process of directing traffic to a website due to increased visibility on search engines. The phrase is also sometimes shortened to “search marketing.”

What is Google Adwords?

Google Adwords is an advertising product designed by Google that offers pay-per-click advertising through cost-per-click (CPC) advertising or cost-per-mille (CPM) advertising with site-targeted advertising including text, banners, and rich-media ads. The AdWords program encompasses local, national, and international distribution.

What Is Search Engine Optimization (SEO) ?

Search Engine Optimization (SEO)is the process of affecting a website or web page’s visibility in a search engine’s “natural” or un-paid search results. The higher ranking on a search results page and the more frequently a site appears in the search results list determines the amount of potential visitors it will receive from the search […]

What is Organic Search?

Organic search results are search engine listings that appear due to the relevance between the searched terms (as advertisers know them “keywords”) and the listed website. They are not paid advertisements and are not based on the amount of clicks the website receives. It is the result of a healthy search engine optimization campaign.

What Is Pay-Per-Click (PPC) Advertising?

Pay-Per-Click advertising is an online advertising model designed to direct traffic to websites that pay the publisher, like a site owner, when the ad is clicked. Search Engine Advertisers bid on keyword phrases that target their specific market in an attempt to drive qualified traffic to their website. Websites typically determine a fixed price per […]

True Cost of a Free Website

As with all projects and services, money can play an important role in the decision of which path to take. This is no different when you begin the adventure of having a company website built. You will undoubtedly be inundated with sales and marketing pitches claiming to be cheap, fast, and exactly what you need […]

Laying A Foundation for Websites in the Home Improvement Industry

The majority of business websites are built on a common framework designed to attract and built trust with potential customers. No matter how different the businesses are, their relationship to customers is the same across industries. This is very important in the home remodeling and construction industries because what is necessary to separate you from […]

Construction Websites and the Bidding Process

A considerable amount of commercial and industrial construction companies tend to ignore buildings websites and maintaining a professional web presence. Many of them had something built a few years ago but without much care or direction and without an overall strategy aimed at their market audience, therefore they failed to generate business. The reason is […]

What is a Website?

It’s more important now than ever for small businesses to familiarize themselves with the power and uses of the Internet. The most important question could invariably be a simple one. What is a website? There are many of us who have a good idea and there are many who have a slight maybe even corrupted […]

Choosing The Right Keywords

Using Google ads, also known as pay-per-click, can be a great source of bringing in new business but it can also be extremely expensive if not done correctly. Most campaigns are set up to target specific keywords that are expected to bring in the most traffic and hopefully convert that traffic into sales. Its important […]

Understanding Social Media- Richmond, VA

Social media marketing and advertising has been a hot topic lately with Facebook’s IPO but a lot of people still don’t understand how it all works and what it means for their business or brand. GE made news a few weeks ago when it pulled out of its Facebook advertising, claiming that it simply doesn’t […]

Medical Website Design

As we all know, mostly from personal experience, that more and more people are going to the Internet to search out local services, whether it is a restaurant menu or maybe browsing for a new physician.  Medical practices should take this into consideration when designing and writing content for their websites. A medical website can […]

Does Your Business Have a Mobile Website?

Everyday our world is becoming increasingly more mobile and there is no sign of stopping in the near or distant future. Smartphones and tablets are becoming commonplace in almost every facet of our lives. Business, shopping, entertainment, and social engagement are all evolving alongside technology and for businesses looking towards the future it’s important to […]

SEO Richmond VA

We have been doing SEO Richmond VA since 1995 and seen a lot of changes in the industry but I read an interesting article the other day about SEO providers and their customers. It talks about 6 ways that you can tell if your SEO provider, to put it nicely, might not be the best […]

Sponsor Child

Child’s Name Islam Nazmul Niloy Mohammed Child ID BGD 173612-7134 Gender Boy Birthday December 27th, 2004 Project Name Dhaka Shishu Adp-2 Country Bangladesh About Islam Nazmul Niloy lives with his parents and has no brothers or sisters. His parents struggle to provide for the family. Islam Nazmul is growing up in a crowded slum community […]

The Williamsburg Pottery Chooses The Idea Center

The Williamsburg Pottery has chosen The Idea Center  to develop a new website to follow up their grand re-opening last month! We are extremely honored to be a part of the next chapter of this Virginia landmark business. The Idea Center is excited to deliver The Williamsburg Pottery with a website that reflects their beautiful […]

Our Newest Feature: The Client Center! SEO Richmond

The Idea Center is proud to announce our new feature the Client Center, this interactive dashboard allows clients to monitor just about every aspect of their online advertising campaigns. This tool is incredibly helpful and convenient for businesses interested in exploring new media but want to be able to SEE results.  This new tool is […]

Website Design Richmond VA

The Idea Center has been offering website design in Richmond Va since 1995, we offer affordable advertising to the small business community but we also serve national and international clients as well. Search Engine Optimization and Marketing are also strengths of ours. If you are not using your website to generate more business, or are […]

New Year, New Browser

Here’s an easy New Year’s resolution – change your web browser. All new PC computers with Windows come pre-loaded with Internet Explorer, and as a result, over 50% of US desktop users browse the internet through it. But Internet Explorer is really a miserable experience all around. Its slow, bloated, and drives web designers and […]

Big Business Doesn’t Always Trump Local Business

A noted insurance industry consultant  considered the marketing and advertising challenges that the mega direct writers (Geico, Progressive, Esurance, etc) pose to independent insurance agencies, dubbing it the “Geico Effect”. In 2008, the big boys took credit for nearly 70% of all personal lines (auto, property) written. A lot of this new business owes to […]

Web Design Richmond VA

Smashing Magazine lists 5 indications its time to redesign your business website. Slipping metrics – site visits, sales (if e-commerce) and visitor interaction decreasing could be indicative that interest in the site has “worn off”. Properly monitoring your website analytics should give you a heads up of what visitors are interacting with and what they aren’t. […]

Big Business Twitter Strategies for Small Business

Wall Street Journal has a piece on the different Twitter strategies employed by Southwest Airlines, Whole Foods and Best Buy. Southwest cross-trains communications and customer-relations personnel, Whole Foods entrusts their account with a single person 24-7, and Best Buy leans on 3,000+ employees to tweet corporate news, deals on products and answer customer service and help […]

Richmond Business Web Marketing Postmortem

Richmond BizSense reported today that a Shockoe Bottom restaurant and night spot shut its doors this week, citing the economy. I can’t say with any authority whether that is or isn’t the case having never been there myself, but I figured I’d take a look at their web presence to see what they were doing […]

Minimizing Flash

Flash is a multimedia platform developers use to add animation and interactivity to websites and other digital media. You are probably familiar with Youtube, which makes extensive use of Flash video and requires that your internet browser have the latest version of Adobe’s Flash Player. Flash can be a powerful tool for enhancing presentations. Too […]

The Importance of Proper Branding

Coke opened up a can of trouble when they decided to deck out their flagship product in white instead of red this holiday season. Under the auspices of promoting conservation, Coca-Cola is now available in a predominantly white aluminum can, the first time ever that the soda has been packaged in anything but predominantly red. […]

It’s All In an Email Address

Your email address makes a statement about both you and your business. If your website or business card has an email address like “” or “”, it may come across as one of the following: I don’t know how to use the internet. I likely won’t respond to emails sent to me because I didn’t […]

The New Phone Book

Phone directory advertising used to be the sure-fire way to make the phone ring. The phone book was the starting point for any consumer interested in a specific good or service. It was a search engine before the internet. Your ad hit consumers searching for your product directly. But for most businesses, it no longer […]

The Idea Center Welcomes Peyton Gregory

As The Idea Center continues to grow, we need talented people with great attitudes, and that’s just what we found in Peyton. When we advertised for an in house designer, we were inundated with resumes. Peyton’s capabilities really matched up with what we were looking for in an interactive designer. He will be building websites, […]

The Idea Center wins Tidewater Physical Therapy

The Idea Center is honored to announce that we were selected by Tidewater Physical Therapy to develop a new marketing campaign for them. Tidewater Physical Therapy has 26 locations in Virginia and is continuing to grow. John Doane, Account Manager at The Idea Center says “We love working with companies that are actually improving peoples’ […]

Video Tells and Sells

The Idea Center has been shooting and producing lots of videos lately. Why? The internet has quickly evolved into the next generation of how we interact with media. You can now “meet” who you are doing (or going to do) business with, their employees and their customers and see their products and services in action […]

Does Your Company have a You Tube Channel?

You Tube is the second most used search engine in the world. “Second to who?” you may ask. Second to Google of course, who coincidentally owns You Tube. I knew I was on to something when I was watching America’s Got Talent (yes, I admit it) and they were promoting their You Tube Channel […]

What’s changed in Advertising and Marketing since the Great Recession?

Businesses in most industries have traditionally grown through repeat business and referrals, not so much through advertising and marketing. When the recession hit hard at the end of 2008, a lot of well-established large and mid-sized companies stopped spending and some even closed their doors. Long-term relationships ended. This had a major ripple effect on […]

The Idea Center’s Client Featured on MTV

Williamsville Wellness, a recovery center for gamblers and alcoholics located in Mechanicsville, VA was featured on MTV’s True Life: I’m a Gambler on January 9th at 3:00 pm. The show featured Cory, an 18 year old who had been arrested for embezzlement. This was a wake-up call for Cory, and he chose to go to […]